Learning Design at Codeword

Codeword is a communication design agency; making sense of all of a brand’s inputs and outputs, designing communications programs with a high level of intention, and then executing day-to-day with in-the-weeds expertise.

Learning design is one of our core strengths. We know firsthand the consequences of boring lectures and forgettable content. That’s why we’re so passionate about creating learning experiences that transform people. We design programs that ignite curiosity, deepen understanding, and empower learners to apply new knowledge in meaningful ways.

Our Approach

By using the right format, setting relevant KPIs, and defining clear learning objectives, we ensure our content resonates with learners, delivers measurable outcomes, and maximizes impact.

STICKY

The lasting impression on the learner is crucial. We make learning memorable by creating material that’s clear, concise, and engaging.

LAYERED

Through careful scaffolding, we create curricula that takes learners through stages—starting with curiosity, moving through hands-on experimentation, and culminating in reflective “aha” moments.

PERSONAL

Don’t waste people’s time with materials that aren’t relevant to them. We develop learning programs that are customized and applicable to each learner’s specific needs and role.

MEASURABLE

Without clear objectives and assessments, it’s hard to measure success. We define specific learning goals from the outset, and design thoughtful assessments to track progress and analyze impact.

What We Do

We can create all kinds of curricula, including:

Customer success

Digital literacy

Employee onboarding and upskilling

Compliance training

Developer relations

Leadership development

Certification programs

Microlearning

WHO WE ARE

Meet a few of our learning design experts below. We’re a team of tech pros who can easily work with any online learning platform you use. And remember: We also have an agency full of talented communication design specialists across accounts, editorial, design, and strategy who we can plug into a project.

Allison Shelton PhD

Instructional Design Director

Allison is a chameleon learning strategist and former academic with over a decade of experience creating engaging and impactful educational content. She’s created learning materials for Google, Wix, and dozens of universities covering topics like AI, digital marketing, ecommerce, web design, career development, communication, …

Cayla Eagon PhD

Senior Instructional Designer

Cayla is a seasoned educational content professional with a unique blend of learning design experience and editorial expertise accrued over more than a decade. From designing curricula for university students and leading classrooms to developing training materials for publishing professionals learning how to code, …

Shea Garner

Creative Director

Shea joined Codeword in 2015 after working as a general assignment reporter and freelance writer for various digital and print publications in New York and Massachusetts. As one of Codeword’s creative directors, Shea leads a team of talented creatives across a number of Google …

Taylor Cahill

Associate Strategy Director

Taylor is an Associate Director of Strategy with over 10 years of experience in marketing, strategy, and SEO. During her nearly four years at Codeword, she has worked closely with Grow with Google, REWS, Gemini, YouTube, Cloud AI, and more. Taylor has a natural …

Dominique Middleton

Senior Strategist

Dom is a strategist with a creative edge, known for crafting clear, actionable strategies by breaking down complex problems and guiding internal teams and clients from complexity to clarity. Through her work for Grow with Google, REWS, Android, and Chrome, she integrates learning principles …

Ready to unlock the power of expert learning design?

We design impactful learning experiences that stick—all powered by the latest tech. We transform expertise into action, crafting engaging content that resonates around the world, and ensures lasting results for learners and your organization.